Frequently Asked Questions (FAQs)

1Q: DO I NEED A WEBSITE FOR MY SMALL BUSINESS?

YES, YOU DO.

If you’re a business owner on the fence about creating a website, We’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website.

Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. We’ll give you an example—the Yellow Pages. The telephone was a disruptive new technology in the late 1800s and changed the way consumers did business. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was a smart bet. By the 1930s, advertising in the Yellow Pages was standard operating procedure for most businesses. It made perfect sense—the majority of U.S. households used the directory on a daily basis.

Then came the world wide web and a new disruption to the commercial status quo: the digital transformation. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory. By 2011, 70 percent of all Australian rarely or never used printed phone directories. Also in 2011, more than 59 percent of consumers were already going online to find local businesses.

Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent. If you want them to choose your company, you need to be found online—meaning you need a website.

HERE ARE 9 REASONS WHY YOU NEED A WEBSITE - NO MATTER WHAT INDUSTRY YOU'RE IN

REASON #1: 30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE

Your website is your number one marketing asset because we live in a digital age. Australian spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.

REASON #2: PEOPLE ARE SEARCHING FOR YOU ONLINE

97 percent of consumers go online to find and research local business.

One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.

REASON #3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES

According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine—you do the math. Another compelling reason your business needs a website? Research by YellowPages and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.

REASON #4: COMMERCIAL TRANSACTIONS IN EVERY INDUSTRY—INCLUDING B2B, INDUSTRIAL, AND MANUFACTURING—ARE INFLUENCED BY DIGITAL WEBSITE CONTENT

The majority of companies that don’t have a website say it’s because their industry isn’t online. We hear this mostly from business owners in the B2B, industrial, and manufacturing industries.

A full 75 percent of B2B buyers say digital website content significantly impacts their buying decision, and 62 percent can finalise their purchase based on digital content alone.

REASON #5: 75 PERCENT OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN

Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.

Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.

REASON #6: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY

This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:

  • Who are you?
  • What do you do/offer?
  • How do I contact you?

We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.

REASON #7: IT WILL HELP YOU BEAT THE GOLIATHS IN YOUR INDUSTRY

Did you know that having a website can help you beat the Goliaths in your industry? It can if it’s optimised for search. Take Villa Lagoon Tile. They compete heavily with big-box tile stores but have no trouble holding their own thanks to their website and their prominent position in the search results page.

REASON #8: SOCIAL MEDIA REACH IS DIMINISHING

So, you think you don’t need a website because you’re on Facebook.

Great, so is every other business in the world. You need a website even if you have a Facebook page.

And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017.

While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.

REASON #9: Websites for local businesses are simple and affordable to set up

Many small business owners rely on using third-party platforms or avoid setting up their own website because they think it’s complicated or expensive. But building and maintaining a website is much easy and cost effective than ever before.

2Q: WHY HAVING A RESPONSIVE WEBSITE?
WHAT IS RESPONSIVE DESIGN?

If you’re at all familiar with web design, you’ve probably heard the hype about ‘Responsive Web Design’. But what is it exactly and why is it so important? Responsive web design (RWD) is an approach to web design where the web pages render according to the device and screen size automatically.

The website’s appearance adjusts to the user’s device whether they are on a mobile phone, tablet, laptop or desktop computer to give them the best possible user experience.

WHY SHOULD YOU INVEST IN RESPONSIVE DESIGN?

In an increasingly mobile-centric world, any business operating in 2019 needs a responsive website. If your website is only fit for a desktop computer, you could be losing more than half your traffic. If you’re still not convinced, read on to discover why an outdated web design just isn’t going to cut it anymore.

Fixed or static web design was the traditional method for web design using a preset page size that does not change based on the browser size. The problem with this style of web design is that the website only looks good on the screen size for which it was designed. A fixed layout is immovable within its container resulting in a cumbersome horizontal scroll for devices on any other screen size. The layout will not translate well for handheld devices or unique screen sizes leading to confusion and frustration for the user as they try to navigate your site.

Fixed websites are a thing of the past. With the rise of mobile and tablet use and mobile shopping trends, this style of web design is no longer feasible. In 2017, global mobile website traffic surpassed desktop traffic peaking at 52.2% in 2018 which is a significant increase from a mere 2.9% in 2010. In 2017, mobile eCommerce sales accounted for 34.5% of total eCommerce sales and this number is expected to hit 47% this year. If your website isn’t optimised for handheld devices, you could be turning away over half of all visitors and losing out on countless online sales.

Additionally, Google has announced that mobile-friendliness would become a basic ranking factor in its search engine algorithms. This meant that sites that were NOT mobile-friendly would lose some ground in search engine results because they wouldn’t be delivering a good experience to mobile searchers and viewers.

In summary, the benefits of choosing responsive design for your website include:

  • Cost effectiveness
  • Flexibility
  • Improved user experience
  • Search engine optimisation gains
  • Ease of management

Let’s take an in-depth look at each one of these 5 benefits so you can learn a little more about why you should invest in a responsive website.

1. Cost Effectiveness

Maintaining separate sites for your mobile and non-mobile audiences can get expensive. By using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.

2. Flexibility

When you have a website with responsive design, you can make changes quickly and easily. You do not need to worry about making changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site—you only have to do it once.

3. Improved User Experience

User experience is crucial to website owners. You want people to like your site, and you want it to be easy to use to convince them to come back. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear unprofessional. No one wants to do business with a place that is unprofessional. But responsive design, which offers a much better user experience, can help convince people to give your company a chance. Because zooming and scrolling will be eliminated, content can be viewed quicker, and the overall impression that visitors have will be much more positive.

4. Search Engine Optimisation Gains

Search engine optimization, or SEO, is a strategy used by many companies to help boost themselves in Google’s search page rankings. The closer you are to the top, the better the chance potential customers will find you. Responsive design can help with SEO because Google, as mentioned, gives preference to websites that are mobile-friendly. In combination with other SEO factors, responsiveness can help give you a big boost in search engine results.

5. Ease of management

Most businesses, especially smaller ones, don’t have a lot of time to update or refresh the way their website looks. But rather than having to hire a designer to handle every aspect of your website, responsive design allows you to make the changes yourself, quickly and easily.

Additionally, with just one website, other elements of your marketing will be much easier to manage. You’ll never have to wonder if you should link the mobile or desktop site on a social media update, or question whether or not all of your redirect links will be working to get the right visitors to the right site. Responsiveness takes much of the stress out of managing a business website.

As a digital design agency, Prolink Media have been aware of this industry shift for years which is why we exclusively design responsive websites and have been for many years. We do responsiveness testing on all of our websites as a standard practice and even include live previews so you can see how your website will appear on mobile, tablet, and desktop. All websites designed by Prolinkmedia have built-in mobile-responsiveness automation making all web content swipe and tap friendly for mobile phone users.

3Q: WHY USE WORDPRESS FOR SMALL BUSINESS WEBSIE?

Too busy? Too expensive to have a web site?

WordPress and WordPress professionals are the answer to make it cheaper, easier and time saving.

As a WordPress professional it's our duty to bring more businesses online for the first and help small business thrive.

So, what is WordPress?

WordPress is a Content Management System (CMS). Content Management Systems allow YOU to manage your website from a user friendly interface.

WordPress is the most popular website builder in the world. It powers 32% of all websites on the internet including millions of small business websites all over the world. Over 74 million websites of all types and sizes use WordPress to post new content each second.

Advantages of Using WordPress

  1. Easy to Update by your self
  2. You can simply login to your WordPress site and add new content without paying web developer. WordPress is easy to use and has an intuitive user interface, which makes it easy for you to create or update pages on your site.

  3. Full control and Ownership
  4. You get full control of your website, its domain name, and all its contents. You can make any changes you want, and there is no limit on how much your site can grow in popularity, traffic, sales, and users.

  5. IT DOESN’T COST ANYTHING TO USE
  6. It doesn’t matter if it’s a commercial website or a personal blog, the fact that WordPress doesn’t charge a penny is a major incentive to use it. They don’t charge extra if your site starts to get more traffic than you anticipated, either.

  7. SEARCH ENGINE FRIENDLY
  8. Out of the box WordPress is SEO friendly. Popular search engines, like Google and Bing, tend to rank websites that use WordPress higher than those that don’t. This is because the CMS’ framework makes it easy for the search engines’ spiders to crawl.

  9. SECURE AND SAFE
  10. There is loads of help to be found online, a simple Google search for wordpress + the the problem you’re facing is likely to pull up guides and tutorials to help you solve your problem. Even better, the forums they provide allow users to help each other out, creating a very interactive community.

  11. MOBILE FRIENDLY
  12. Google is penalizing sites that aren’t mobile-friendly by ranking them lower on their result pages. With WordPress, you don’t have to overhaul your entire site to make it accessible on tablets and smartphones, since most themes are automatically responsive. WordPress also has an option for websites to be viewed in “mobile view” for themes that aren’t responsive.

  13. INTEGRATION
  14. WordPress integrates with many popular 3rd-party platforms to make your website more modern. There are plenty of plugins that let you easily send out email campaigns and newsletters. There are plugins that allow you to accept credit card payments for an ecommerce site. There are plugins for just about every kind of function you want to add to your site.

  15. MULTIMEDIA SUPPORT
  16. The websites that get the lowest bounce rates are the ones with plenty of multimedia. WordPress lets you easily integrate video either by uploading your own, or by adding embeddable code through the HTML areas. You can also add audio files, imagery, and other forms of media to keep people interested and browsing your site.

4Q: HOW DO I SET UP A WEB SITE?

To set up a small business web site, you need a domain name, web hosting provider and a plan for web site.

What is a domain name?

A domain name is your address on the internet. Have a look at the address of this site ‘prolinkmeida.com.au' - this is our domain name. We help our customers to plan a smart domain name.

What is web hosting?

Web hosting is the service that provides the home for your website. All your files and website structure sit here and say hello to the outside world. We also help our customers to set up the web hosting.

What is a web site plan?

A web site plan that will see the project from conception through to completion. Part of this process will involve deciding on the purpose of the website, the goals you are looking to achieve, whether or not to take on a web design agency and which content management system to use.

5Q: WHAT IS A DOMIAN NAME?

A domain name is your address on the internet. Have a look at the address of this site ‘prolinkmeida.com.au' - this is our domain name.

6Q: WHAT IS WEB HOSTING?

Web hosting is the service that provides the home for your website. All your files and website structure sit here and say hello to the outside world.

7Q: HOW MUCH DOES A WEBSITE COST?

A: The cost of a website can vary depending on various factors, just like the cost of a house may vary. Basically, it will involved the following facts:

DOMAIN NAME REGISTRATION FEE

It cost about $15 to $25 dollar per year for a web site domain name if you haven’t had a web site domain name for your business.

WEB SITE HOSGING FEE

The web site hosting fee are vary depends on hosing provides, the location and speed of the hosting server. Generally, a cloud wordpress web hosting fee could be ranged around 20 dollars or more per month for small business.

SSL CERTIFICATE FEE

All web site need a SSL certificate for web security. The cost for SSL could be around few dollars to $200 or more a year, depend on the level of certification you need. We offer a SSL certificate for free if the website is hosted with us.

ONE TIEM WEB SITE DESIGN FEE

The cost of your website design depends on what you want included, the more complicated the functions are, the more it will cost. If you want to maximise business revenue then investing in your website is the way to go. At Prolinkmedia, we understand the struggles of small business, in an age of high costs. Our aim is to provide a genuinely affordable service and customised web design for small business without compromising on high quality - a quality as we do for our large corporations customers.

8Q: WHY IS WEBSITE CONTENT IMPORTANT FOR A SMALL BUSINESS ?

Great website content is essential for keeping your readers engaged and interested in your products or services. Content can also form a major component of your digital marketing strategy with its ability to bring customers to your website, boost brand awareness and position you as an expert in your industry.

9Q: HOW LONG WILL IT TAKE YOU TO BUILD MY WEBSITE?

This depends on the size and functionality of your site. We can have your draft website ready within 15 business days. Any delays to this will depend on how quickly you can send Prolinkmeida your initial information and the time it takes you to review your website. Once you have approved your website, we will publish your website to go live and it will be publicly viewable on your domain name.

Please note that your website will not come up in the search results just yet, because Google takes between 4 days to 4 weeks to discover a new website for ranking purposes. This is a very normal process, so just need to keep an eye on it until you see it show up.

10Q: I DON’T LIKE MY CURRENT WEBSITE, CAN YOU PROVADE ASSISTANCE?

Yes we can, as part of our web design service. Keep your domain name and when your new website is up and running with us, you simply cancel your old hosting. Contact us today so we can help you re-launch your website with our signature website development service.

11Q: WILL MY WEBSITE WORK ON MOBILE PHONE?

All of the websites that we create are built with a responsive framework. This means that the website will automatically adjust to best suit the screen it is being displayed on, such as desktops, laptops, tablets and smartphones.

12Q: WILL I NEED A DOMAIN NAME AND HOSTING?

Yes, this is essential for any website. We can help you set this part of the process up.

13Q: DO YOU OFFER SOCIAL AND EMAIL MARKETING SERVICES?

Yes. We can build these services into the project.

14Q:WHAT IS SEO? WHY SHOULD I CARE BOUT THAT?

Search Engine Optimisation (SEO) is about getting your site higher in the results on search engines such as Google. We focus on building a site that has the best structure in place to get the best results. All websites that we created will have SEO functionality in place.